Brand Management
Building Successful Partnerships Through Strategic Brand Integration
Currently responsible for all elements of a diverse book of craft beer and wine brands within a large wholesaler portfolio. This includes the development and direction of an annual plan for existing suppliers, along with the investigation of new supplier partners in order to drive revenue and attain volume goals. Tactical elements within this role include the development and direction of pricing and retail programming across all business segments, serving as the primary liaison and point of contact for over 25 different supplier partners.Brand Management Skills
Action Planning and Development
Product and Inventory Management
Brand P&L Management
Growth and Brand Programming
Marketing and Segment Branding
Brands I've Worked With
Testimonials
We have worked with Nick for about 10 years and he has been dependable, transparent, and to his word. His charisma and enthusiasm for Hensley and their partners has been strong and impressive.
Nick truly exemplifies the characteristics of a strong brand manager. Communication, attention to detail, strong partnerships and knows how to position your brand for success. The way Nick has embraced and executed our market strategies has set a higher standard for brand management. A true partner and professional.
Nick has been a pleasure to work with throughout our time together because of his great communication skills and knowledge of the industry and market. Right from the start, Nick has cared not only about the business at hand, but he also values our working relationship and that has been a breath of fresh air.
