Brand Management

Building Successful Partnerships Through Strategic Brand Integration

Currently responsible for all elements of a diverse book of craft beer and wine brands within a large wholesaler portfolio. This includes the development and direction of an annual plan for existing suppliers, along with the investigation of new supplier partners in order to drive revenue and attain volume goals. Tactical elements within this role include the development and direction of pricing and retail programming across all business segments, serving as the primary liaison and point of contact for over 25 different supplier partners.

Brand Management Skills

Action Planning and Development


Product and Inventory Management


Brand P&L Management


Growth and Brand Programming


Marketing and Segment Branding