Resume

Experience

2019 - Current
Hensley Beverage Company

Brand Manager

Management of Hensley's beer and wine portfolio, including some of the most popular and innovative brands in the industry

2007 - 2019
Hensley Beverage Company

Marketing Manager

Develop and manage overall corporate marketing plan integrating national brand strategy, delivering positive revenue growth and lasting brand connections.

2004 - 2007
Hensley Beverage Company

Marketing Coordinator

Direction of special event operations and logistics, including equipment, labor, product inventory and overall event management.

2001 - 2004
Hensley Beverage Company

Marketing Representative

Activate local grass roots marketing promotions, building brand loyalty, consumer experiences and enhancing brand awareness.

Education

2000
Arizona State University

B.A., History

History is a discipline that constantly adopts new techniques of analysis and new ways of gathering and presenting information. Students of history learn to use and create digital media, to perform quantitative as well as qualitative analysis, and to present their findings in compelling ways to all kinds of audiences.

2000
Arizona State University

B.A., Religious Studies

Religious studies draws from a wide variety of disciplines --- history, philosophy, anthropology, literature, political science and theology, and is reflected in a wide diversity of approaches, regions and traditions.

Philanthropic

2014 - Current
Fiesta Bowl Committee

Member

The Fiesta Bowl is an annual post-season Bowl game that provides sports enthusiasts and community members the opportunity to take part in making sports history. The Fiesta Bowl is a non-profit organization founded by Arizona community leaders in 1971 and now includes more than 40 statewide events. The annual Fiesta Bowl continues to promote volunteerism, athletic achievement and higher education. It has hosted seven college football national championships in its 44 year history.

2007 - Current
Tempe Diablos

Member

The Tempe Diablos began their service to the city of Tempe in 1968. Our civic-minded members devote their time and energy to promoting, organizing and supporting community-based programs. Our focus is on Youth, Tempe and Education.

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Brand Management Skills

Action Planning and Development

95%

Product and Inventory Management

90%

Brand P&L Management

100%

Growth and Brand Planning

95%

Marketing and Segment Branding

100%

Marketing Skills

Marketing Strategy

90%

Event Management

95%

Advertising

90%

Brand Integration

95%

Budget Management

95%

Digital Skills

Social Media Marketing

90%

Content Creation

90%

Graphic Design

80%

SEO

90%

Native Advertising

90%