Stone Brewing sought out and brought together four guest artists to design collectible labels for a special limited release of its most popular IPAs.
ESCONDIDO, Calif. – One can always expect an interesting cast of characters at any great craft beer bar, and it’s with that truth in mind that Stone Brewing sought out and brought together four guest artists to design collectible labels for a special limited release of its most popular IPAs. For the Stone Guest Artist IPA Mixed Pack, the artists – both amateur and pro – brought their own personal expression to each of the labels, which can now be found nationwide.
The four lucky and talented artists were found via a call-to-action on Stone’s social channels. “Artists were asked to re-imagine each of the four beer labels from their own personal perspective,” explained Greg Koch, Stone Brewing Co-Founder and active participant in the design of every Stone beer label. “These are four of our most well-known and respected beers, so it was admittedly a bit scary for us. Ultimately, we had to just close our eyes, lean back, let go and believe in the process, which amounted to an artistic ‘trust fall.’ Our risk paid off phenomenally, and what better way to highlight some well-deserved artists than on a medium that’s in the homes of hundreds of thousands of people stretching across the US?”
The Stone IPA Mixed Pack is a year-round offering with beer selection and packaging changing continuously throughout the year. Stone includes one-off special releases only found in the Mixed Pack, or in this case, best-sellers with unique packaging and guest participation. The Stone Guest Artist IPA Mixed Pack will be available through May 2021.
To find the Stone Guest Artist IPA Mixed Pack, use Stone’s Beer Finder: Find.stonebrewing.com.
Stone Delicious IPA:
The Artist: Edweird See is a local of the North Park neighborhood in Stone’s hometown of San Diego. His art can be spotted at local bars and pop up shops. @edweird_see
The Beer: An IPA worthy of its name, Stone Delicious IPA is the nation’s #1 selling Gluten-reduced beer, known for its bright, citrus-forward hop flavor.
Gluten-reduced facts: www.stonebrewing.com/beer/gluten-information 7.7% ABV, StoneBrewing.com/Delicious
Stone ///Fear.Movie.Lions Hazy Double IPA
The Artist: Jimbo Phillips is a nearly 30-year pro of design and graphic illustration. His outrageous eye-popping designs are highly recognizable in surf, skate and snowboard brands, record labels and clothing companies including Santa Cruz Skateboards, Volcom, Nike and more. @jimbophillips
The Beer: A recipe that originated out of Stone’s Richmond, VA facility, this 8.5% ABV beer is truly an East-meets-West representation of Stone. It is unfiltered and juiced up with massive tropical & citrus notes and balanced with the right touch of West Coast bitterness in the finish. 8.5% ABV, StoneBrewing.com/FML
The Artist: Ben Fellowes is a drawer, doodler, writer, content builder and avid Stone beer drinker. Originally from Leeds in the UK, he’s now a local to SoCal. His James Bond-inspired take on the Stone Gargoyle captures the qualities Fellows uses to describe Stone IPA: Superior taste, strength, and refinement.
The Beer: One of the most well-respected and best-selling IPAs in the country, this golden beauty explodes with tropical, citrusy, piney hop flavors and aromas, all perfectly balanced by a subtle malt character. 6.9% ABV, StoneBrewing.com/IPA
Stone Tangerine Express Hazy IPA
The Artist: McBiff (David McNeley) specializes in Acrylic Painting and Digital Art, having commissioned art for such major names as The Walt Disney Company. His unique New Mid-Century Pop style is self-taught and has earned him acclaim in pop and tiki culture. @mcbiffart
The Beer: This ain’t no just-add-juice approach. This one is brewed with bountiful whole tangerine and pineapple purée. It’s refreshingly bitter with pithy, crisp citrus fruit complexities and a juicy haze.
6.7%, StoneBrewing.com/TangerineExpress PRESS IMAGES Download Assets QUICK FACTS Name: Stone Guest Artist IPA Mixed Pack
Release Web: StoneBrewing.com/MixedPack
Packaging: 12oz 12-pack bottles
Find Beer: Find.stonebrewing.com
ABOUT STONE BREWING
The San Diego-based Stone Brewing is the 9th largest craft brewer in the United States. An industry leader in environmental sustainability, Stone averages 4.5 gallons of water usage per 1 gallon of beer, as compared to the 7:1 industry standard. Stone operates breweries in Escondido, CA and Richmond, VA, plus nine tap room and bistro locations and one of the nation’s largest craft-centric beverage distributors, Stone Distributing Co. The company’s long list of environmental efforts includes a LEED Silver Certification, world-class water reclamation, solar panels, creative uses of spent grain, and even live goats for ecological vegetation management. Stone has been called the “All-time Top Brewery on Planet Earth” by BeerAdvocate magazine twice. To find Stone beers, visit find.stonebrewing.com. For more information on Stone Brewing visit stonebrewing.com, Facebook, Instagram or Twitter.