Nick Kieffer

Innovative professional with extensive experience creating, directing and delivering brand programs and solutions.

What I Do

Brand Management

Management of an extensive beer and wine portfolio, including some of the most popular industry brands.

Marketing Strategy

Direction of multiple brand campaigns, building consumer awareness and delivering positive revenue growth.

Advertising

Development of customized advertising campaigns with localized brand messaging and targets.

Strategic Planning

Direction of strategic and tactical marketing and media budgets across internal and external shareholders.

Brand Integration

Management of multi-channel brand alignment with national creative agencies and supplier partners.

Event Management

Management of over 300 annual events, creating unique experiences and lasting brand connections.

Testimonials

Resume

Experience

2019 - Current
Hensley Beverage Company

Brand Manager

Management of Hensley's beer and wine portfolio, including some of the most popular and innovative brands in the industry

2007 - 2019
Hensley Beverage Company

Marketing Manager

Develop and manage overall corporate marketing plan integrating national brand strategy, delivering positive revenue growth and lasting brand connections.

2004 - 2007
Hensley Beverage Company

Marketing Coordinator

Direction of special event operations and logistics, including equipment, labor, product inventory and overall event management.

2001 - 2004
Hensley Beverage Company

Marketing Representative

Activate local grass roots marketing promotions, building brand loyalty, consumer experiences and enhancing brand awareness.

Education

2000
Arizona State University

B.A., History

History is a discipline that constantly adopts new techniques of analysis and new ways of gathering and presenting information. Students of history learn to use and create digital media, to perform quantitative as well as qualitative analysis, and to present their findings in compelling ways to all kinds of audiences.

2000
Arizona State University

B.A., Religious Studies

Religious studies draws from a wide variety of disciplines --- history, philosophy, anthropology, literature, political science and theology, and is reflected in a wide diversity of approaches, regions and traditions.

Philanthropic

2014 - Current
Fiesta Bowl Committee

Member

The Fiesta Bowl is an annual post-season Bowl game that provides sports enthusiasts and community members the opportunity to take part in making sports history. The Fiesta Bowl is a non-profit organization founded by Arizona community leaders in 1971 and now includes more than 40 statewide events. The annual Fiesta Bowl continues to promote volunteerism, athletic achievement and higher education. It has hosted seven college football national championships in its 44 year history.

2007 - Current
Tempe Diablos

Member

The Tempe Diablos began their service to the city of Tempe in 1968. Our civic-minded members devote their time and energy to promoting, organizing and supporting community-based programs. Our focus is on Youth, Tempe and Education.

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Brand Management Skills

Action Planning and Development

95%

Product and Inventory Management

90%

Brand P&L Management

100%

Growth and Brand Planning

95%

Marketing and Segment Branding

100%

Marketing Skills

Marketing Strategy

90%

Event Management

95%

Advertising

90%

Brand Integration

95%

Budget Management

95%

Digital Skills

Social Media Marketing

90%

Content Creation

90%

Graphic Design

80%

SEO

90%

Native Advertising

90%

Advertising

Direction of Localized Advertising

I have a proven record of developing connective campaigns that resonate fully by applying national messaging to specific targeted localization. Part of this is good messaging and creative, but mainly it's understanding what makes the brand(s) unique and how that is proven relevant to the consumer. Please note the designs presented here are the work of a skilled design team that I had the privilege of leading.

Ad Campaign Skills

Brand Integration

90%

Consumer Relevance

95%

Unique Concept

95%

Connectivity

85%

Project Management

90%

Ad Campaigns I’ve Directed

Breakside Brewing Arizona Launch Campaign

Breakside Brewing Arizona Launch Campaign

Brand Launches, Portfolio
Bud Light Local Campaign

Bud Light Local Campaign

Portfolio
Barrio Brewing Citrizona Brand Launch Campaign

Barrio Brewing Citrizona Brand Launch Campaign

Brand Launches, Portfolio
Michelob Ultra Local Campaign

Michelob Ultra Local Campaign

Portfolio
Pizza Port Brewing Company Arizona Launch Campaign

Pizza Port Brewing Company Arizona Launch Campaign

Brand Launches, Portfolio
Darkest Night- International Stout Day

Darkest Night- International Stout Day

Portfolio
Southern Tier Brewing Arizona Launch Tease

Southern Tier Brewing Arizona Launch Tease

Brand Launches, Portfolio
Social Media Identity Marketing

Social Media Identity Marketing

Portfolio
Telegraph Brewing Company Arizona Launch Campaign

Telegraph Brewing Company Arizona Launch Campaign

Brand Launches, Portfolio
Unique Consumer Engagements

Unique Consumer Engagements

Portfolio

Testimonials

Brands

Building Successful Partnerships Through Strategic Brand Integration

Currently responsible for all elements of a diverse book of craft beer and wine brands within a large wholesaler portfolio. This includes the development and direction of an annual plan for existing suppliers, along with the investigation of new supplier partners in order to drive revenue and attain volume goals. Tactical elements within this role include the development and direction of pricing and retail programming across all business segments, serving as the primary liaison and point of contact for over 25 different supplier partners.

Brand Management Skills

Action Planning and Development

95%

Product and Inventory Management

90%

Brand P&L Management

100%

Growth and Brand Programming

95%

Marketing and Segment Branding

100%

Testimonials

Consulting

Consulting

A multi skilled professional, I have extensive experience in delivering brand solutions and programming. I have worked with both small and large scale start-ups, identifying the key objectives and to market strategies, working together to bring successful marketing messaging across a variety of platforms and mediums.

Consulting Skills

Online Marketing

90%

Social Media Marketing

90%

Copywriting

85%

Multi-Media Advertising

95%

Public Relations

85%

A Shared Path Towards Better Solutions

Hensley Beverage Company

Hensley Beverage Company

Consulting, SEO, Web Design
Be Well Family Care

Be Well Family Care

Consulting, SEO, Web Design

Testimonials

Experiential

Building Incredible Consumer Experiences

Extensive experience partnering with a number of diverse and dynamic special events. This includes contractual and sponsorship negotiations, brand alignment and integration, and all on site experiential elements. Event operational experience includes sell thru and forecasting, site management, reconciliation of a myriad of events large and small. All of these events create unique consumer experiences and lasting and enjoyable brand engagements.

Event Management Skills

Sponsorship and Contract Negotiation

90%

Product and Inventory Management

90%

Event Operations and Logistics

95%

Branding and Grassroots Marketing

95%

Brand Activation and Experiential

90%

Testimonials

Media

Direction of Corporate Multimedia Strategy and Tactics

A fully rounded marketing professional, I have extensive experience working with multiple media agencies both on a state and national level. This includes collaborating on engaging consumer promotions, penetrative marketing messaging, and brand advertising across all media platforms.

Advertising Skills

Radio

90%

Print

95%

Digital

95%

Out of Home

85%

Social Media

90%

Media Groups I've Worked With

Testimonials

Sports

Maximizing Localized Sports Partnerships

Local Sports Partnerships can resonate with the local community in unique and dynamic ways. Directing Strategic brand alignment through localized sports partnerships leaves for lasting brand engagements for consumers, while maximizing the marketing value of larger scale partnerships.

Sports Marketing and Partnership Skills

Contract Negotiation

90%

Brand Activation and Experiential

90%

Branding and Grassroots Marketing

95%

Partnership Cross Promotion

90%

ROI and Partnership Analysis

90%

Sports Partners I've Worked With

Testimonials

News

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Contact

Get in Touch

Phoenix, Arizona

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nick@njkieffer.com

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